hello guys..
i went to a mall yesterday and was searching for a good perfume( found one in the Victoria's secrets range and i am loving it)..
but the idea of this post is that while looking for perfumes i came across some skin care products for acne and so i thot of checking them out.. also i will be hsaring sum gyaan from the vie point of customer segmentation(i recently read about this concept so instantly thought of applying it here)..
i searched and came across products like Boutique, Nature Essence, Lakme, Nivea etc.
one difference i found was that these companies don't make specialized product for acne but they have a plethora of products which are for other stuff also which doesnt give them a specialization.. than one more thing i noticed was that the people who were selling these products are not having good knowledge about acne in general so cant be expected to give sound advice although i must acknowledge that the product carried info abt the application procedure and all but than these people also have the mentality that acne is a condition related to women in general and not such an issue 4 a man.. then i also found (which is something i too believed for quite a long time) that some brands and also people feel that acne is treated once it shows up as there were a lot of products which needed to be applied at the spot of acne i.e. when an acne shows up but thts not good as the acne starts forming 20 days before it sprouts on the skins surface so the correct method shud be to treat it before it comes up as even if u treat it up on the skin, still it will leave a mark..so facials and a ll can help but it will treat only the surface issues and not the root of the problem.. why not use something which treats acne when its just under the skin.. or even btr when they are not yet formed..
one more incident i wud like to mention is something which happened when i was having acne.. i changed my saloon and went to new one.. there this saloon employee tells me about a treatment being offered by them which costed around 10,000 bucks and they guaranteed that the acne will be cured permanently.. i asked people out about these and i was told that acne cant be cleared permanently and they stop only when they are meant to.. not before.. only thing one can do is to prevent their outbreak..
Wednesday, June 3, 2009
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